Market Research Manager in Swiftwater, PA

Will collect and interpret primary and secondary research, and provide recommendations on the direction of current and future products. 

Essential Functions

- Design, execute and analyze qualitative and quantitative market research

- Design, execute and analyze secondary analysis

- Leverage market research methods and techniques to identify key customer insights

-  Provide on-going analyses, trends and ad hoc analyses utilizing private insurance vaccine claims tracking

- Propose and manage research agency selection and manage the contractor relationship.

- Develop and sustain close working relationships with key stakeholders

- Maintain state of the art market research methodologies and practices and their utilization in decision-making.

- Meet with multi-functional teams for the primary purpose of identifying information and data needs.

- Monitor, control and negotiate all marketing research related expenses to ensure the cost-effective use of allocated resources.

- Provide information / insights to support the business planning process for each of the functional areas.

- Communicate research findings to management to ensure clear understanding of information and marketing implications. 

- Evaluate new business opportunities.

-  Actively participate in brand team, cross-functional team meetings, status meetings and any other functions which would foster greater understanding of team issues and goals.

Required:

years of experience, ideally in pharmaceuticals or biologics.  Vaccine Experience preferred

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